It was all happiness and jubilation as Pesa Bets Limited separates from former brand partners, 22 Bet, and finally launching the new brand BetAfriq.
The event was held on Thursday, June 23, at Emara Ole Sereni.

BetAfriq is a premier betting company in Kenya that is locally inspired and focuses on being online, mobile and sports-led.

During the launch, BetAfriqs General Manager Mr. Craig Oyugi in his speech stated that one of the brand's ethos is to change lives through gaming.

"We are purely locally governed and owned, we want to build our community by ensuring that we invest in local service providers, local techies, and more. Part of our brand ethos is to change lives through gaming.”