Wahu Named Mortein Doom’s Brand Ambassador
Hilda Muchiri
9 months ago

Award-winning Kenyan songstress Wahu Kagwi has been named Mortein Doom’s brand ambassador for its newly launched national anti-malaria campaign.

Wahu, who is married to fellow artiste Nameless, will be the face of the campaign dubbed, ‘Fight to End Malaria.’

“In our country’s health as in many other areas, women and mothers are the agents of change and the driving force that creates better lives for families, communities, and the society at large. I am really glad to work with Mortein as it continues to pave the way to a malaria-free Kenya,” she said during her appointment.

The move to have Wahu as the brand ambassador, Mortein's mother company Reckitt says, is geared towards creating public awareness on preventive measures while affirming the killer disease is also treatable and eradicable.

“This alliance is aimed at fostering a partnership between Mortein and Wahu to create awareness about the ever-present threat of malaria in Kenya and our renewed commitment towards eradicating the disease,” said Reckitt Kenya Country Manager Asif Hashimi.

Kenya has an estimated 3.5 million new clinical cases and 10,700 deaths each year, with those living in western Kenya having a high risk of malaria, according to Centers for Disease Control and Prevention (CDC).

The World Health Organisation’s World Malaria report 2021 shows Sub-Saharan Africa continues to carry the heaviest malaria burden, accounting for about 95 percent of all malaria cases and 96 percent of all deaths in 2020.

About 80 percent of deaths in the region are among children under 5 years of age.